Switching signals
Catch posts where customers are comparing options, cancelling or actively considering an alternative.
Competitor monitoring
Never miss a conversation about a competitor.
Alertly monitors competitor chatter across LinkedIn, Reddit, X and more - then filters the noise so your team can focus on the mentions worth acting on.
7-day free trial · No credit card required
1.2 million
Alerts delivered.
6
Sources
24/7
Monitoring
“Alertly is one of the best marketing investments we’ve made — we use it to track conversations about our brand and competitors and join conversations at exactly the right moment.”
People are talking about your competitors.
Pricing complaints.
Missing features.
Switching intent.
Pricing complaint Maya R. posted on LinkedIn
Our HubSpot renewal came in 35% higher this year. What are other B2B teams moving to?
Switching intent u/salesopsbuilder posted on Reddit
Pipedrive is too limited now, but Salesforce feels like overkill. What sits between them?
Feature gap @productbench posted on X
We need Intercom’s inbox without paying for a stack of features our support team never uses.
Spot the moment customers start looking elsewhere.
Alertly filters competitor chatter and surfaces the conversations your team can act on.
Opportunity signals
Surface competitor complaints, pricing friction and unmet needs your team can respond to or learn from.
Delivered to your team
Send the important conversations to Alertly, email, Slack or your workflow through the API.
Ryan Craig CX Consultant “Alertly was ridiculously easy to plug into my daily workflow. Once my keywords were dialed in, it started surfacing high-signal brand and market conversations at exactly the right time. It's been a win for both business and networking, and I'd highly recommend it.”
Put competitor conversations to work.
Find prospects already feeling the pain.
Catch switching intent and competitor frustration while the buyer is still exploring what to do next.
- Find active alternative searches
- Spot pricing and support frustration
- Join warm conversations earlier
Our Salesforce setup takes a consultant to change anything. What are growing teams using instead?
Hear the language your market already uses.
Understand how buyers compare products, describe frustrations and respond to competitor positioning.
- Track competitor messaging
- Find objections in customer language
- Shape comparison pages and campaigns
Notion is flexible, but our team needs clearer ownership and reporting. Is Asana a better fit?
Find the gaps competitors leave behind.
Turn recurring complaints and missing-feature discussions into evidence for product and roadmap decisions.
- Track recurring complaints
- Find missing features
- Separate patterns from one-off noise
The reporting is fine until you need to compare regions. Then everything becomes a manual export.
Stay close to how the market is changing.
Follow shifts in competitor perception, buyer priorities and the problems gaining attention in your category.
- Track changes in market perception
- See where competitors gain momentum
- Keep strategy grounded in real conversations
Teams are moving away from all-in-one platforms and choosing smaller tools they can replace easily.
Up and running in minutes.
01
Tell Alertly who to watch
Add competitor names, products and relevant keywords.
02
We monitor the conversations
Alertly watches your selected sources for relevant competitor discussions.
03
Get what matters
Relevant conversations land in Alertly, email, Slack or API.
Megan Sowney Growth Director “Great for finding leads and it also helped to shape my content strategy. I realised exactly how to position my brand tone and spotted the right people to engage with. I've already set up a Reddit account and landing page to start capturing leads.”
Don’t miss the next competitor mention.
Catch competitor complaints, switching signals and opportunities across social media.
7-day free trial · No credit card required
Competitor monitoring FAQs
Everything you need to know before you start monitoring competitors.
What is competitor monitoring?
Competitor monitoring is the process of tracking public conversations about competing brands, products and categories. It helps teams understand customer sentiment, spot market changes and find opportunities to act.
What competitor conversations can Alertly track?
Alertly can track competitor names, products and relevant phrases connected to pricing, support, comparisons, missing features, complaints and switching intent.
Can Alertly detect people looking for alternatives?
Yes. You can combine competitor names with terms such as alternative, switching, cancelled, too expensive, support and vs to surface conversations from people considering other options.
Can I monitor multiple competitors?
Yes. You can monitor multiple competitor names, products, common misspellings and related keywords, then refine the filters as you learn which conversations are most useful.
Which platforms are supported?
Alertly currently monitors LinkedIn, Reddit, X (Twitter), YouTube, Bluesky and Google News — the places where buyers ask questions, compare tools and discuss alternatives.
How does Alertly filter irrelevant competitor mentions?
Alertly uses AI filtering to reduce low-relevance keyword matches and surface the conversations that better match your goals, language and monitoring criteria.
Can competitor alerts go to Slack or email?
Yes. You can receive daily or hourly alerts by email or Slack, review conversations in Alertly, or access relevant results through the API.
How quickly are competitor mentions detected?
You should start seeing alerts quickly after adding your competitors and keywords. Detection time and alert volume vary with the terms, filters and conversation activity in your market.
Does Alertly reply to competitor posts automatically?
No. Alertly surfaces relevant posts, but your team decides whether and how to respond. This keeps outreach human and avoids spammy automated replies.
Is there a free trial?
Yes. You can try Alertly free for 7 days and set up competitor monitoring without a credit card.